Mumbai: For the first time in the history of Indian sports, cricket lovers can now watch live matches in their neighboring theatres and enjoy the stadium-like frenzy.
UFO Moviez will show DLF IPL 2010 matches live on gigantic screens in cinemas across India. The matches will be screened in High Definition Digital format without commercial interruptions. Live matches in theaters will enhance the revenues of multiplexes & single theatres and tax collection for the government.
The theatres will have cricket related merchandises, exciting gifts; multi cuisine food stalls etc to cater to the entire family. To add to this excitement, a number of screening places will have cheer leaders and live bands.
UFO Moviez has entered in a strategic alliance with multiplex chains like Cinemax, INOX, Fame, PVR and others and also have partnered with single screen theatres for screening the DLF IPL T-20 matches starting from March 12, 2010.
Sachin Tendulkar stated, "This is a brilliant initiative especially for interior regions of our country where cricket fans can not experience the stadium energy. I am happy to give away this first theatre ticket and wish all my fans a wonderful experience in theatres."
UFO which has more than 1750 digital screens across India has tied up with Crown Infotainment, who holds the distribution rights for IPL 2010-2019 seasons, to introduce IPL matches in theatres. Till date the company has signed over 650 screens, out of which close to 200 are multiplexes. UFO is targeting to showcase the DLF IPL 2010 matches across 1000 screens.
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